LOYALTY FOR YORK'S INDEPENDENTS
ROARi is a digital stamp card built in York, for York's independent businesses. It launches here first, in 2026.
Not because York is a test market. Because it's home.
York's problem is not footfall
York gets millions of visitors a year, and that hides something.
If you run somewhere in the centre, your tills look busy. But most of those people are here for two days and will never come back — not because anything went wrong, but because they live in Leicester.
The customers who actually carry a business through February are the ones who live here. The person who comes in every Tuesday. The couple who have been coming for six years. And in most independents, nobody knows who they are, and nothing is spent on keeping them.
That's the gap ROARi is built to close.
What a York business gets
A digital stamp card your customers keep on their phone, so it can't be lost in a wallet. A listing on the Explore map, so people looking for independents nearby can find you. Flash offers you can send to your own customers within the hour — for a quiet Tuesday, or when you have over-prepped. And insights that tell you how often people actually come back.
Staff use their own phone with a PIN. They never see your figures.
It works on race day
Anyone who has worked a York Saturday knows the room goes dead. Racecourse crowds, the Christmas market, a full house on Fossgate — the signal disappears exactly when you are busiest.
ROARi is built assuming that happens. Stamps collect offline, in the moment, and sync when the signal comes back.
Nobody stands in your queue waiting for a stamp to load.
Built by someone who has worked the rush
ROARi is built by James Lee, who spent fifteen years in business banking and commercial finance looking at the accounts of York independents, then nine years in York hospitality, growing a restaurant business from one site to three.
Every decision in ROARi comes from something that actually happened behind a counter in this city.
More about why ROARi was built →
Getting on ROARi
ROARi launches in York in 2026, and the first businesses on the platform will be York independents. If you run somewhere here — café, restaurant, takeaway, salon, shop, anything with regulars — get in touch and we will get you set up first.
Be part of the first group of York independents on ROARi.
GET IN TOUCHCommon questions
ROARi launches in York in 2026, built specifically for independent businesses here. Customers collect digital stamps at the counter and earn real rewards, and businesses get a listing on the Explore map, flash offers and customer insights.
ROARi is £19.99 a month for Standard and £29.99 a month for Premium, with 30 days free. There is no card machine, no hardware and no setup fee.
Yes, and it is free. In return they get every York independent they visit in one place, plus the Explore map and live offers nearby.
Yes. Stamps collect offline, on the phone, in the moment, and sync when the signal returns. Nobody has to wait in the queue for a stamp to load.
York first, with Selby and Pocklington nearby. Leeds and other cities follow.